Global Football Returns - The Florida Cup Unveils its First Clubs for 2019

Global Football Returns - The Florida Cup Unveils its First Clubs for 2019

International Powerhouses AFC Ajax and Sao Paulo FC are coming to Orlando

ORLANDO, FL – June 19, 2018 – Two of the world’s most successful professional football clubs from the Netherlands and Brazil are bringing their first teams to train and compete in the fifth annual Florida Cup next January. The growing reputation of Florida’s premier annual festival of sport and entertainment continues to draw bigger clubs and more partners each year. With Adidas and Universal Orlando Resort returning as main sponsors in 2019, the fifth annual tournament will feature 4-time UEFA Champions League European champions, AFC AJAX, and FIFA’s 3-time Club World Champions, Sao Paulo FC.

In addition to expanding their already globally recognized brands in the U.S., AFC AJAX and Sao Paulo FC are also committed to engaging fans in new markets. “Of course, delivering ideal, world-class training conditions and high-level technical matches to our clubs are our priorities every year,” said Florida Cup CEO Ricardo Villar. “But we are also committed, to continue raising the fan experience for all ages during our event and it is important that our vision is aligned with the right clubs. I believe our fans will be thrilled with the unfolding announcements for our 2019 event during the upcoming weeks.”

Florida Cup champions in 2017, Sao Paulo FC returns in 2019 for its second time participating in the event.

·  Founded in 1930, the Sao Paulo Futebol Clube is one of the most successful clubs in Brazil. Sao Paulo’s fan base is numbered to be approximately 20 million people. The ‘tricolor’ from Sao Paulo, as it is known among fans, has won the Brazilian Championship six times. The club has also collected three Libertadores da America trophies and are three-time FIFA World Club champions (1992, 1993 and 2005). Sao Paulo’s youth academy has developed many of the world greatest football stars such as Kaka, Cafu, Denilson, Casemiro and others.

Rai, Sao Paulo FC’s Football Executive said, “In such an important period of preparation for our first team, we had to choose a destination with great infrastructure, high-level opponents, adequate weather, and where everything is well organized. This will be our second participation in the Florida Cup. We are happy with the invite and certain about our choice for a pre-season of excellence.”

2019 will mark AFC Ajax’s first ever participation in the Florida Cup. Introduced to Florida Cup by European partner agency, Match IQ, Ajax has high hopes for the American market.

·  Founded in the Netherlands in 1900, AFC Ajax is one of European’s most successful clubs with four UEFA Champions League titles, along with 33 Dutch league championships.

The club’s 54,033-seat arena is named after its biggest hero, Johan Cruyff. The club is also known for its famous youth development academy which has produced football legends such as Marco Van Basten, Van der Sar, Bergkamp, Seedorf, Edgar Davids, Sneijder, Van der Vaart, the de Boer brothers, Patrick Kluivert and now son Justin Kluivert, among others.

Edwin van der Sar, CEO AFC Ajax: “We are happy to be participants in the Florida Cup 2019. On a sporting level, it is important that we test ourselves against international teams. By partaking in this tournament, we hope to create an ideal preparation for the second half of the season. The Florida Cup also suits our international strategy, as we aim to grow in the US market. Our first match will be broadcasted primetime in both North and South America. This serves millions of Ajax fans. We are going to make it a spectacle.”

AFC Ajax and Sao Paulo FC have faced each other only once before in 1997. The game, played at Sao Paulo FC’s Morumbi stadium at the time, ended in a 1-1 tie.

The Florida Cup 2019 will take place in the second week of January. Starting today, event officials will begin unveiling participating clubs and other news via social media, culminating in a major announcement in September with full event details including the match schedule, venues, tickets sales info and more. Fans can register to receive updates in real-time at Traveling fans can begin booking their trips to experience the games and the many wonderful events taking place at partner Universal Orlando Resort through the Florida Cup’s authorized travel partners listed on

About The Florida Cup:

The Florida Cup is the largest international soccer celebration held annually in Florida. It is a global platform that combines sports and entertainment, featuring concerts and other activities for fans of all ages. Broadcast live to over 170 countries since 2015, the tournament reached an audience of more than 22 million people in its last two editions. Globally recognized professional soccer clubs from Europe and Latin America will convene in Central Florida for this premier tournament – a final tune-up before the start of their respective campaigns.

The high-quality matches hosted by the Florida Cup has showcased world-class legends over years, such as Ronaldinho, Joe Cole and Veròn. It has also brought many young international stars to display their skills in Florida such as Leroy Sané (GER), Lozano (MEX), Alisson (BRA), Fred (BRA), Malcom (BRA), Lodeiro (URU), among others. 

For more information on the Florida Cup, visit, or follow us on Facebook, Twitter and Instagram.

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