Orlando, Fla. – January 6, 2020 – Florida Cup announces today a partnership to stream exclusively the Florida Cup 2020 Championship on Facebook Watch across Spanish-speaking countries in Latin America, which includes the exclusive live transmission of all four Florida Cup matches, except in Colombia, which will be non-exclusive. The agreement also includes the live streaming of the 5v5 Legends and Fan Fest concert. Matches will be available on Watch, through the Facebook Pages of Florida Cup and the Pages of the clubs playing the matches.
This is a new partnership for Florida Cup and marks the first time matches from the event will be broadcasted on Facebook Watch in Latin America. This partnership also extends the digital reach of the Florida Cup content posted across all official accounts and by influencers on social networks, which reached more than 100 million users in the 2019 edition.
Commenting on the partnership, Florida Cup CEO Ricardo Villar said, “Our digital presence has been a top priority for the company and it greatly extends our reach across Latin American. We are happy to partner with Facebook, and look forward to engaging with fans across the continent.”
"Soccer is the most followed sport on Facebook and we are excited to bring one more way to sports fans engage with their passion on Facebook Watch, through this partnership for Florida Cup 2020", said Léo Lenz Cesar, director of sports partnerships for Facebook in Latin America.
On January 15, at 6pm (GMT-5), Corinthians, current three-time champion of São Paulo and twice champion in the last four editions of Brasileirão, faces Major League Soccer’s Eastern Conference Champions New York City FC. The same day, at 8.30pm (GMT-5) there will be a clash between Palmeiras, the Brazilian champion in 2016 and 2018, and Atlético Nacional, the winningest Colombian champion and 2016 Copa Libertadores Champion. Both matches will be held at Exploria Stadium, home of the Orlando City SC and the Orlando Pride, in downtown Orlando.
On January 18, Exploria Stadium will host the Florida Cup 2020 finals. NYCFC faces Palmeiras at 2pm (GMT-5), while Atlético Nacional plays against Corinthians at 5.30pm (GMT-5).
In the break between the two matches, one of the biggest singers in Brazil, the Bahian muse Ivete Sangalo, will be joined by Colombian superstar Manuel Turizo for a special extended performance for all in attendance. Tickets are available at www.FloridaCup.com.
About the Florida Cup
The largest annual international soccer event in the Sunshine State, the Florida Cup is already a January tradition in Orlando, Florida. In six years, the Florida Cup has become a global platform that combines sports, music and entertainment.
In 2019, the live attendance of the event exceeded 40 thousand people with international TV audience reaching over 5 million unique viewers. Across social networks, the content posted by the official accounts of the event as well as the postings of the influencers present at the event had a reach of more than 100 million people. For more information on the Florida Cup, visit www.floridacup.com, or follow us on Facebook, Twitter and Instagram.
To date, 26 international clubs have participated in the Florida Cup: Flamengo (BRA), São Paulo (BRA), Corinthians (BRA), Atlético Mineiro (BRA), Fluminense (BRA), Vasco da Gama (BRA), Bahia (BRA), Internacional (BRA), Ajax (NED), PSV Eindhoven (NED) , Eintracht Frankfurt (GER), Bayer Leverkusen (GER), Schalke 04 (GER), Wolfsburg (GER), FC Köln (GER), Shakhtar Donetsk (UKR), Estudiantes de La Plata (ARG), River Plate (ARG), Atlético Nacional (COL), Millonarios (COL), Santa Fe (COL), Barcelona (ECU), Fort Lauderdale Strikers (USA), Tampa Bay Rowdies (USA), Rangers FC (SCO) and Légia Warsaw (POL). 2020 newcomers Palmeiras and NYCFC will be the 27th and 28th clubs to participate in the Florida Cup.
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