beIN SPORTS Acquires Florida Cup 2020 International Broadcast Rights
Florida Cup 2020 to be broadcast by beIN Sports across 37 territories in MENA, Asia, Turkey, Australia and New Zealand
DOHA, SINGAPORE, SYDNEY, LONDON, 19 December, 2019 – beIN MEDIA GROUP, the leading independent global sports and entertainment group (“beIN”), has reached a multi-territory agreement to broadcast the Florida Cup 2020, the sixth edition of Florida’s largest annual sports and music festival.
The tournament will take place in Orlando, Florida, USA, between 15 and 18 January 2020, featuring two of Brazil’s biggest teams, Corinthians and Palmeiras, the largest Colombian team, Atlético Nacional and Major League Soccer club New York City FC.
The media rights agreement with Florida Cup LLC will see beIN SPORTS broadcast all four matches across MENA, Asia, Turkey, Australia and New Zealand. beIN broadcast the 2019 edition in the same markets with the exception of Australia and New Zealand.
The Florida Cup will be hosted at the Exploria Stadium in Orlando, the home of Major League Soccer club Orlando City. The tournament acts as a prelude to both the 25th Major League Soccer season, which begins on 29 February, and the CONMEBOL Copa Libertadores and the CONMEBOL Copa Sudamericana, which start on 21 January and 4 February 2020 respectively. beIN is the rights-holder of Major League Soccer in Asia, Australia and New Zealand and the rights-holder for the CONMEBOL Copa Libertadores and the CONMEBOL Copa Sudamericana in MENA, Australia and New Zealand as well as the USA and Canada.
beIN SPORTS is the leading international broadcaster of South American football, counting the CONMEBOL Copa América, CONMEBOL Copa Libertadores, CONMEBOL Copa Sudamericana and the CONMEBOL Recopa Sudamericana amongst its key rights across multiple territories.
Ricardo Villar, CEO Florida Cup, said: “We are thrilled to once again partner with beIN SPORTS to air the Florida Cup live from Orlando to an international audience in key regions of the world. Together, we continue to draw global attention to the ‘City Beautiful’ and the exciting soccer that is played here every year.”
Jonathan Whitehead, Head of Sports at beIN SPORTS MENA said: “We are delighted to partner with the Florida Cup and broadcast this fresh and exciting tournament in multiple territories around the world. beIN SPORTS is the leading international broadcaster of South American football, so we’re pleased to be able to showcase some of the biggest clubs from Brazil and Colombia ahead of the world-renowned 2020 Copa Libertadores.”
ABOUT THE FLORIDA CUP
The largest annual international soccer event in the Sunshine State, the Florida Cup is already a January tradition in Orlando, Florida. In six years, the Florida Cup has become a global platform that combines sports, music and entertainment.
In 2019, the live attendance of the event exceeded 40,000 people with international TV audiences reaching over 5 million unique viewers. Across social networks, the content posted by the official accounts of the event as well as the postings of the influencers present at the event had a reach of more than 100 million people. For more information on the Florida Cup, visit www.floridacup.com, or follow us on Facebook, Twitter and Instagram.
To date, 26 international clubs have participated in the Florida Cup: Flamengo (BRA), São Paulo (BRA), Corinthians (BRA), Atlético Mineiro (BRA), Fluminense (BRA), Vasco da Gama (BRA), Bahia (BRA), Internacional (BRA), Ajax (NED), PSV Eindhoven (NED) , Eintracht Frankfurt (GER), Bayer Leverkusen (GER), Schalke 04 (GER), Wolfsburg (GER), FC Köln (GER), Shakhtar Donetsk (UKR), Estudiantes de La Plata (ARG), River Plate (ARG), Atlético Nacional (COL), Millonarios (COL), Santa Fe (COL), Barcelona (ECU), Fort Lauderdale Strikers (USA), Tampa Bay Rowdies (USA), Rangers FC (SCO) and Légia Warsaw (POL). 2020 newcomers Palmeiras and NYCFC will be the 27th and 28th clubs to participate in the Florida Cup.
ABOUT beIN MEDIA GROUP
beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across 5 continents, 43 countries and in 9 different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA).beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Turkey, in August 2016; and now has over 55 million subscribers worldwide.